The Nigerian fashion industry is a multi-billion dollar industry. Fashion design is a business in Nigeria that has a record of high achievers, both past and present. It is an industry that supports and promotes looking good, you can decide your profit in this business. You can even decide if you want to go international with your fashion design business. A fashion designer needs to be creative in designing clothes for customers. As it is, the secret to success in the fashion design business is creativity.
Here are a few ways you can start a fashion design business in Nigeria:
1. Get Professional training
To be a successful fashion designer, you need to have deep knowledge about how to put pieces of cloth or pieces of leather together to make good fashion. To learn this, you must undergo training in any fashion design institute. The training period is usually between 6 months to 15 months. Training enables you to know everything about designing and sewing clothes as well as making other things because fashion is much more than clothes. You need to learn how to run a sewing machine, how to cut cloth to fit, and so on.
2. Buy equipment
Some of the equipments needed in small-scale fashion design business include needles, chairs, tape-rule, two or three pairs of scissors, table, threads, a complete set of sewing machine, a weaving machine, an embroidery machine, generator. Etc
3. Choose a good brand name and logo
If it looks as though your clothing items can be manufactured with reasonable production costs, you’re ready to start planning your public profile. This means picking a business name, a logo, and a slogan if necessary. It means designing a website with an e-commerce platform where your products can be ordered online. Customers like brands with a compelling story, so weaving that into your brand name, logo, or website will also help.
4. Market your brand and products
At this point, your new business needs brand awareness. Instagram has become a popular platform for this, and many Instagram influencers are happy to promote new fashion brands in exchange for products.